Challenges To Singapore’s Education

Challenges To Singapores Education At the Teachers Day Rally last September, Prime Minister Goh Chok Tong outlined the challenges to our education system. A key imperative was National Education. Many Singaporeans, especially pupils and younger Singaporeans, knew little of our recent history. They did not know how we became an independent nation, how we triumphed against long odds, or how today’s peaceful and prosperous Singapore came about. This ignorance will hinder our effort to develop a shared sense of nationhood. We will not acquire the right instincts to bond together as one nation, or maintain the will to survive and prosper in an uncertain world. For Singapore to thrive beyond the founder generation, we must systematically transmit these instincts and attitudes to succeeding cohorts. Through National Education, we must make these instincts and attitudes part of the cultural DNA which makes us Singaporeans. The Prime Minister set up a committee, chaired by Mr Lim Siong Guan, to study how to introduce N ational Education into our education system. The Committee has worked out a plan to do so. To take the next step forward, we need the full commitment of every teacher and principal. National Education is not just a book subject. It must appeal to both heart and mind. Unless you are personally convinced of its importance, committed to the cause and have the knowledge and passion to teach National Education competently and whole-heartedly, the plan will fail. Lessons from Other Countries Singaporeans are not unique in needing National Education. Other countries take National Education as a matter of course. Japan is a tightly-knit, cohesive and group-oriented society, with a long history and a strong sense of unique identity. Yet Japanese schools start early to teach pupils Japanese culture, values, history and geography, and even the politics and economics of Japan. As pupils get older, they also learn about the cultures and histories of other countries. In so doing, they understand even better what makes them uniquely Japanese. Japanese schools go to great lengths to instill group instincts and a sense that every student is an equal member of the group. They have strict regulations on school uniforms, school bags and shoes. Students are grouped into teams called ‘hans’. Members of each han play together and eat together. They take turns to perform specific responsibilities, whether it is the daily cleaning of school premises or serving lunch. Academically stronger students are expected to help their weaker friends. Those who do not are ostracised. Students organise the school sports day themselves. Competition is based mainly on team events; there are few or no individual events. All students participate, including those with disabilities. Japanese schools do all this not because they believe that all students are the same in every respect or have identical abilities. But they want every student to be equally valued as a member of the group, recog nised for his strengths, and for what he can contribute to the group. And so it goes for Japanese society. In US schools, every child is taught the American heritage – George Washington, the Declaration of Independence, the US Constitution, the Civil War, and the Civil Rights movement. Students take part in community service. Learning to be a responsible citizen begins young. It is a deliberate inculcating of American political and social values and ideals, to ensure the next generation grows up with these ideas deeply ingrained. It is a process of indoctrination like any other, no less so because the children are brought up to cherish American values of individual liberty. And it is so successful that many Americans are completely convinced that American values are universal values of mankind.

Marketing Strategy of Aer Lingus Assignment Example | Topics and Well Written Essays - 5000 words

Marketing Strategy of Aer Lingus - Assignment Example Currently, Irish government holds 25.1% of shareholding in Aer Lingus. The airline company operates as ‘value carrier’ while it has signed number of agreements air line companies of other countries such as Aer Arann, Air Bus etc in order to manage its low cost services. Primary market for Aer Lingus includes Republic of Ireland, continental Europe, UK and USA. In the year 2012, the Irish airline company has carried more than 9.6 million passengers across the boundaries. In the year ended 31 December 2012, the company has reported annual revenue of more than â‚ ¬1,350 million with operating profit hovering over â‚ ¬65 million. The company has established its base airport in Belfast City and shown the interest to expand its destination routes by 2 times in next couple of years (Competition Commission, 2013). The Irish airline carrier has established its base in Belfast City along destination points include Manchester, Birmingham, Gatwick and Heathrow airports of UK ( Competition Commission, 2013). Great Britain-Ireland destination root contributes 30% to 33% of the top line growth and 45% of total passengers for Air Lingus. Until 2001, Aer Lingus operated as full service carrier but after 9/11 world trade centre terrorism the company has transformed itself as low-cost carrier. Since 2009, the company has completely changed its positioning statement has become ‘value carrier’ by serving centrally located airports in order to decrease its travel path and save the fuel cost in order to deliver service to customers at competitive price. The company has also entered in partnership with existing low-cost airlines in order to deliver low cost services to customers...Conjoint impact of reduction of disposable income of consumers and entry of resource rich international airlines have pushed Aer Lingus to reposition as value carrier. Hence it can be said that, although the problem for Aer Lingus is strategic in nature but the brand can reposi tion itself with the help of integrated marketing communication strategy. However, let’s try to understand changing macro environmental challenges for Aer Lingus in terms of PESTLE Analysis. VCCP Blue (2008) has pointed out that Aer Lingus spends only â‚ ¬2 million for implementing its IMC plan which is way below than the industry average of advertising to sales ratio (A/S ratio). Hence it is recommended for the company to increase its advertising position in order to use all channels of communication in effective manner. On the basis of PESTLE analysis, it can be said that the company needs to promote its green initiatives such decreasing the carbon emission in short haul travel, creating greenery in African nations etc in the form of press release. They need to use the print media advertisement in order to release key benefits that can be achieved through merger & acquisition in order to create positive word of mouth regarding the event among customers. Such kind of indirect lobbying also help Aer Lingus in legal proceedings.

Business Ethics, Ethic Dilemma, Manual of conduct Essay

Business Ethics, Ethic Dilemma, Manual of conduct - Essay Example The conflict mainly occurs when dubious decisions are made within an organization and these decisions can lead to major disputes that might even demand legal resolution. Therefore, the ethical requirements that organizations must abide by should be properly and clearly defined to give business owners the opportunity to properly follow them and avoid any legal repercussions that may otherwise result. Put simply, the ethical decision making process is therefore a set of well-established procedures within any given organization that helps in evaluating the best course of action among several options, while working within the ethical requirements of the industry in question.   For our research into ethics we have chosen Chiquita Brands. Chiquita Brands has, in the past, embarked upon ethically questionable actions that we have chosen for our case study dilemmas. These dilemmas include the child labor that Chiquita employs on their banana plantations in Ecuador and the funding of a right-wing paramilitary group in Colombia. Both of these predicaments are equally appalling acts that contain a number of loopholes that release Chiquita from guilt. Chiquita is a leading global produce company involved in the banana trade. Our company is headquartered in Charlotte, North Carolina, but Chiquita Banana and our subsidiaries employ over 20,000 people located in over six continents. Although our company is now dedicated to our core values of Integrity, Respect, Opportunity and Responsibility, over the many years we have been in operation, like any other organization, we have been forced to deal with multiple ethical dilemmas in a business environment. These have even resulted in the organization having trouble with the law. Among such issues were the use of child laborers in our methods of production and the possible payment of multiples sums of money to criminal organizations in South American countries for protection. The last issue,