Analysis , Strategic Objectives, Porters Generic Strategies - 6050 Words

Internal Analysis , Strategic Objectives, Porters Generic Strategies (Essay Sample) Content: [MINUTE MAID PULPY]ByInsert Your NamePresented toInstructors Name, CourseInstitution Name, LocationDate DueTable of contents TOC \o "1-3" \h \z \u  HYPERLINK \l "_Toc353805485"
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Industry analysis  PAGEREF _Toc353805488 \h
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Internal analysis  PAGEREF _Toc353805489 \h
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Global Factors  PAGEREF _Toc353805492 \h
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8 IntroductionThe Coca-Cola based in Atlanta, Georgia, has been known since 1944, and has consequently dominated the global soft-drink market during the 20th century. Over the years, the company has introduced several drinks under its name (Petretti, 2011). The latest in quest is the Coca-Cola Minute Maid Pulpy. The Minute Maid is one major beverages product line that is linked to lemonade or orange juice. It currently has several types of soft drinks. Minute Maid is retailed under the Cappy brand located in the Central Europe, which flourishes under the Fruitopia firm based in Germany. Minute Maid was the principal organization, which marketed concentrates of the orange juice, and allowed it to be dispersed all over the United States. This company has been owned by The Coca-Cola Company since 2003, and is currently one of the world leaders in the fruit juices and drinks industry. Cur rently the number of companies that are coming up with respect to the supply of fresh juices is overwhelming (Pride, Hughes, Kapoor, 2011). This therefore necessitates the development of a suitable strategy for the company to gain sustainable competitive advantage. Competitive advantage refers to the advantage that any firm has when likened to the competitors. This advantage enables the firm to create more sales or sales margins, and retain more customers as opposed to the competitors. The competitive advantages could be the comparative or differential advantage. These aspects occur when an organization has acquired or developed a feature or several attributes, which allow it to outdo its competitors. Basing on this background, this paper will develop a relatively fast strategy for the company to gain sustainable competitive advantage. The developed strategy is expected to be both smart and realistic. DiscussionIndustry analysisThe fresh juices are high value products for their par ent companies. Considering Minute Maid Pulpy, this is a high value product for the Coca-Cola Company. The brand is The brand has taken five years to become a celebrated billion-dollar brand. The lead is because of the significant revenue sales. The brand is in 18 markets within South America, Africa and Asia. The brand is sold in more than 100 markets globally (Cornell University, 2002). Minute Maid Pulpy is a long life cycle product, considering that currently the marketing strategies that have put coca cola on top are being used to market this product. Being a product of a company that reaps super normal profits annually, the right budget allocation has enabled the firm to move to various markets. The product has a proper market mix; case in point is the product aspect. Minute Maid Pulpy has catered for the varied needs of the consumers internationally. The price of the Minute Maid Pulpy is in check with the prices of all the other soft drinks to maintain the clients. As for the place, the parent company has international outlets that have been utilized in ensuring this product reaches the target clients. The promotion of this product, thanks to the financial security of the parent company, there are several promotional tools in place, such as the national newspapers and magazines, the interactive advertisements on the billboards of busy streets, radio commercials and television. Another aspect that makes it a long life cycle product is the appropriate marketing mix that it has for the consumers. Being part of the Coca-Cola Company the recently released report of the time tested companies; Coca-Cola was the leading passing the Ј1 billion mark in the United Kingdom (Nielsen Company, 2010). The global juice market, in which Minute Maid Pulpy is part of, is expected to have a very slow growth of less than 2% so that the market goes above $92 billion in the next two years. The Global Industry Analysis Inc, states that this market will increase its growth to more than 64 billion liters within the next two years (2012). The drivers of profitability for Minute Maid Pulpy, in most countries include the reduction of the unit costs. As part of the Coca-Cola Company, Minute Maid Pulpy has had a growth in profitability due to the advance in both the volume and value of sales. The increase in the value of sales stems from the company being able to fetch a somewhat higher price for Minute Maid Pulpy. Another profitability driver is aggressive marketing. The parent company, has invested more than eleven billion dollars in both the direct and in direct forms of marketing. This has resulted Minute Maid Pulpy having an augment in the market share as well as the enrolment of new customers. The use of brand marketing strategy has also driven the profits of Minute Maid Pulpy to greater heights, and has consequently driven up the sales. Minute Maid Pulpy has differentiated its products and as a result, there has been a significant one to two per cent g rowth in the sales. Although the core flavour is orange, the other flavours such as lemon, tropical, apple and pink grapes suffice in the differentiation aspect. The retail prices of Minute Maid Pulpy have increased by four per cent. This increase in values of the sales volume has transformed into more revenue. The other profitability driver is on the capital investments made through the acquisition of bottlers thus the firm has more control with respect to the production process of Minute Maid Pulpy (Jones Hil, 2007).The main consumers of Minute Maid Pulpy include the children who get the single serve portion sizes and moms. The age brackets considered are the thirty to thirty nine year old contemporary moms and six to ten year-old children. Both male and female youth who are in deep need of refreshment as well as nourishment within their daily routines are equally great consumers. Another group is the males between the ages of ten to twenty nine. Research by Coca-Cola company res earchers has indicated that three orange juice cups daily in a month, would to a great extent increase the HDL levels,thus increase the LDL of a patient. These are healthy adults but have moderate hypercholesterolemia. Minute Maid Pulpy is bought via an array of means. Case in point is the online purchase, which include sites like buythecase.net, walmart.com and amazon.com. The product is also bought from grocery store shelves, and display stalls. Internal analysisThe competitors that Minute Maid Pulpy faces in this business include Onjus, with a nineteen per cent market share (Money Life, 2011), Tropicana with a market share of 28.2 per cent (Xfinity, 2013)and Delmonte Juice with a twenty nine per cent market share in processed fruit (Munigo, 2013). The main strengths of Minute Maid Pulpy include its excellent branding and advertising linked to that of the Coca Cola Company, the excellent product distribution to all its competitors as well as availability of the commodity to its cl ients. Minute Maid Pulpy has a first mover advantage thus through innovation, the products has managed to reach most of its target markets. Strength also lies in the brand image as well as fan following, since Coca Cola and Minute Maid already have an existing brand image Minute Maid Pulpy is widely accepted as people are assured of high-class quality and taste thanks to the parent brand name. The brand also has an assured financial backup; the Coca Cola Company is financially secured, thus carries out intense marketing for the product. Minute Maid Pulpy has a huge target market and as such very many prospective buyers, and a unique packaging concept. The weaknesses include the fact that the prices of Minute Maid Pulpy are slightly higher compared to those of the immediate competitors. Another weakness is the inability of some clients to associate Minute Maid Pulpy and the Coca Cola Company, thus do not trust the brand. Further, to this is the great publicity against concentrated fr uit juice and its effects. The quality of Minute Maid Pulpy stems from the components; these include water, fruit, natural identical and artificial flavoring, antioxidant of about 300,307, regulators of about 330, sugar and orange juice at about 12.5%. Per 100 ml, there is 42 kcals of energy and 10.5 grams of carbohydrates (Coca Cola, 2013). In comparison with the greatest competitor Tropicana, orange juice and some pulp, which can be likened to the Minute Maid Pulpy, in about 8fl oz of serving that serves about 7 per container, contains 450 milligrams of potassium, 22 grams of carbohydrates, 17 grams of sugar, and one gram of proteins (PepsiCo, 2013). Regarding the amount spent on research and development Tropicana has a new $17 million research and development centre. As for Delmonte, in 2008, $24.8 million was spent, a further $24.6 million in 2007 and $19....

Moral Bounds - Free Essay Example

What are the moral bounds of sacrificing a childs life for the enhancement of all others? How does living in a land with a buried burden affect its citizens? Although these rhetorical questions are complex and difficult to answer, this problematic situation is present in many contexts in our society today. In this paper I will argue that the captive child should be free to live, not just survive in LeGuins dystopian short story, The Ones Who Walk Away From Omelas. In order to support my claims, I will first dissect the main points of the story in order to introduce the ethical issue. I will then connect Aristotles deontology roots to explain why the child should have never been sacrificed, and thus be set free immediately. The utopian city of Omelas is introduced in the short story, The Ones Who Walk Away From Omelas written by, Ursula Le Guin. The aromatic, soothing description of Omelas pulls the reader in to easily picture the beautiful land and what joyus treasures it holds. a cheerful faint sweetness of the air (1). In the beginning, the reader is introduced to Omelas celebrating at a summer festival. The delicate and picturesque image of the city alludes the reader to believe it is a perfect place. However, Omelas is only beautiful on the surface. Whereas an innocent child lies captive below its land, barely surviving; an ugly price for the happiness of those at Omelas. there is a room. It has one locked door, and no window. A little light seeps in dustily between cracks in the boards, secondhand from a cobwebbed window somewhere across the cellar (3). More and more citizens are gradually introduced to the buried horror that is Omelas. And despite their transparent reactions, they do nothing. The dilemma then becomes, is it the responsibility of the citizens to free this innocent child of the daily torture and horror it has experienced? Or, are they ethically correct to sacrifice one life to those of many? To connect The Ones Who Walk Away From Omelas to an Aristotle perspective, one must understand deontology ethics. In moral physiology, deontology ethics is ethical theories that place special emphasis on the relationship between duty and the morality of human actions (https://www.britannica.com/topic/deontological-ethics). In other words, basically the grasp of deontology is the idea of do unto others as you would want done unto you. Aristotle was a very famous deontology philosopher. In Aristotles Nicomachean Ethics, he emphasizes the role of habit in conduct. To state it more explicitly, Aristotle believes an actions count as virtuous. In relation to The Ones Who Walk Away From Omelas based on Aristotles beliefs, what would Aristotle do? It is not hard to know that Aristotle would believe freeing the child is morally and ethically the right thing to do becauseactions count as virtuous. An utilitarianism ethic point of view would disagree with Aristotle. Utilitarians believe the best ethical choice is the one that will produce the greater good for the greatest amount of people. Furthermore, a deontology ethical standard is the best most moral decision in terms of the child. In conclusion, Aristotles deontology roots are the most ethical solution for the well-being of Omelas and the child. This is because, although it will impact all citizens of Omelas, it is ethically incorrect to let one suffer at the benefit of others. In other words, the citizens that agree with utilitarianism beliefs in this case are benefiting at the cost of an innocent child. Which overall, is unethical and wrong. Personally speaking, I take the deontology/Aristotle side being that I Thus, to answer the overlapping question; Aristotle would indeed free the innocent child even considering the fact that the lives of all Omelas citizens will be impacted. Works Cited Internet Encyclopedia of Philosophy, Internet Encyclopedia of Philosophy, www.iep.utm.edu/aris-eth/. Utilitarianism. Ethics Unwrapped, ethicsunwrapped.utexas.edu/glossary/utilitarianism Aristotle, and W. D. Ross. The Nicomachean Ethics. Oxford University Press, 1959.

The Best 11 Books on Prussian History

About Richard Morris Hunt, Architect of the Biltmore

American architect Richard Morris Hunt (born October 31, 1827 in Brattleboro, Vermont) became famous for designing elaborate homes for the very wealthy. He worked on many different types of buildings, however, including libraries, civic buildings, apartment buildings, and art museums—providing the same elegant architecture for Americas growing middle class as he was designing for Americas nouveau riche. Within the architecture community, Hunt is credited with making architecture a profession by being a founding father of the American Institute of Architects (AIA). Early Years Richard Morris Hunt was born into a wealthy and prominent New England family. His grandfather had been Lieutenant Governor and a founding father of Vermont, and his father, Jonathan Hunt, was a United States Congressman. A decade after his fathers 1832 death, the Hunts moved to Europe for an extended stay. The young Hunt traveled throughout Europe and studied for a time in Geneva, Switzerland. Hunts older brother, William Morris Hunt, also studied in Europe and became a well-known portrait painter after returning to New England. The trajectory of the younger Hunts life changed in 1846 when he became the first American to study at the esteemed École des Beaux-Arts in Paris, France. Hunt graduated from the school of fine arts and stayed on to become an assistant at the École in 1854. Under the mentorship of French architect Hector Lefuel, Richard Morris Hunt remained in Paris to work on expanding the great Louvre museum. Professional Years When Hunt returned to the United States in 1855, he settled in New York, confident in introducing the country to what he had learned in France and had seen throughout his worldly travels. The 19th century mix of styles and ideas he brought to America is sometimes call  Renaissance Revival, an expression of excitement for reviving historic forms. Hunt incorporated Western European designs, including the French Beaux Arts, into his own works. One of his first commissions in 1858 wasthe Tenth Street Studio Building at 51 West 10th Street in the area of New York City known as Greenwich Village. The design for artists studios grouped around a skylighted communal gallery space was apropos to the buildings function but thought to be too specific to be repurposed in the 20th century; the historic structure was torn down in 1956. New York City was Hunts laboratory for new American architecture. In 1870 he built Stuyvesant Apartments, one of the first French-style, Mansard-roofed apartment houses for the American middle class. He experimented with cast-iron facades in the 1874 Roosevelt Building at 480 Broadway. The 1875 New York Tribune Building was not only one of the first NYC skyscrapers but also one of the first commercial buildings to use elevators. If all of these iconic buildings are not enough, Hunt also was called upon to design the pedestal for the Statue of Liberty, finished in 1886. Gilded Age Dwellings Hunts first Newport, Rhode Island residence was wooden and more sedate than the stone Newport mansions yet to be built. Taking chalet detailings from his time in Switzerland and the half-timbering he observed in his European travels, Hunt developed a modern Gothic or Gothic Revival home for John and Jane Griswold in 1864. Hunts design of the Griswold House became known as Stick Style. Today the Griswold House is the Newport Art Museum. The 19th century was a time in American history when many businessmen became rich, amassed huge fortunes, and built opulent mansions gilt with gold.   Several architects, including Richard Morris Hunt, became known as Gilded Age architects for designing palatial homes with lavish interiors. Working with artists and craftspeople, Hunt designed lavish interiors with paintings, sculptures, murals, and interior architectural details modeled after those found in European castles and palaces. His most famous grand mansions were for the Vanderbilts, sons of William Henry Vanderbilt and the grandsons of Cornelius Vanderbilt, known as the Commodore. Marble House (1892) In 1883 Hunt completed a New York City mansion called the Petite Chateau for William Kissam Vanderbilt (1849-1920) and his wife Alva. Hunt brought France to Fifth Avenue in New York City in an architectural expression that became known as Chà ¢teauesque. Their summer cottage in Newport, Rhode Island was a short hop from New York. Designed in a more Beaux Arts style, Marble House was designed as a temple and remains one of Americas grand mansions. The Breakers (1893-1895) Not to be outdone by his brother, Cornelius Vanderbilt II (1843-1899) hired Richard Morris Hunt to replace a run-down wooden Newport structure with what became known as the Breakers. With its massive Corinthian columns, the solid-stone Breakers is supported with steel trusses and is as fire-resistant as possible for its day. Resembling a 16th-century Italian seaside palace, the mansion incorporates Beaux Arts and Victorian elements, including gilt cornices, rare marble, wedding cake painted ceilings, and prominent chimneys. Hunt modeled the Great Hall after the Renaissance-era Italian palazzos he encountered in Turin and Genoa, yet the Breakers is one of the first private residences to have electric lights and a private elevator. Architect Richard Morris Hunt gave Breakers Mansion grand spaces for entertaining. The mansion has a 45-foot high central Great Hall, arcades, many levels, and a covered, central courtyard. Many of the rooms and other architectural elements, decorations in French and Italian styles, were designed and constructed simultaneously and then shipped to the U.S.to be reassembled in the house. Hunt called this way of building a Critical Path Method, which allowed the complicated mansion to be completed in 27 months. Biltmore Estate (1889-1895) George Washington Vanderbilt II (1862-1914) hired Richard Morris Hunt to build the most elegant and largest private residence in America. In the hills of Asheville, North Carolina, Biltmore Estate is Americas 250-room French Renaissance chateau—a symbol of both the industrial wealth of the Vanderbilt family and the culmination of Richard Morris Hunts training as an architect. The estate is a dynamic example of   formal elegance surrounded by natural landscaping—Frederick Law Olmsted, known as the father of landscape architecture, designed the grounds. At the end of their careers, Hunt and Olmsted together designed not only Biltmore Estates but also nearby Biltmore Village, a community to house the many servants and caretakers employed by the Vanderbilts. Both the estate and the village are open to the public, and most people concur that the experience is not to be missed. The Dean of American Architecture Hunt was instrumental in establishing architecture as a profession in the U.S. He is often called the Dean of American architecture. Based on his own studies at École des Beaux-Arts, Hunt advocated the notion that American architects should be formally trained in history and the fine arts. He started the first American studio for architect training—right in his own studio as the Tenth Street Studio Building in New York City. Most importantly, Richard Morris Hunt helped found the American Institute of Architects in 1857 and served as the professional organizations president from 1888 until 1891. He was a mentor to two titans of American architecture, Philadelphia architect Frank Furness (1839-1912) and New York City-born George B. Post (1837-1913). Later in life, even after designing the Statue of Libertys pedestal, Hunt continued to design high-profile civic projects. Hunt was the architect of two buildings at the United States Military Academy at West Point, the 1893 Gymnasium and an 1895 academic building. Some say Hunts overall masterpiece, however, may have been the 1893 Columbian Exposition Administration Building, for a worlds fair whose buildings are long since gone from Jackson Park in Chicago, Illinois. At the time of his death on July 31, 1895 in Newport, Rhode Island, Hunt was working on the entrance to the Metropolitan Museum in New York City. Art and architecture were in Hunts blood. Sources Richard Morris Hunt by Paul R. Baker, Master Builders, Wiley, 1985, pp. 88-91The Tenth Street Studio Building and a Walk to the Hudson River by Teri Tynes, August 29, 2009 at walkingoffthebigapple.blogspot.com/2009/08/tenth-street-studio-building-and-walk.html [accessed August 20, 2017]The History of Griswold House, Newport Art Museum [accessed August 20, 2017]The Breakers, National Historic Landmark Nomination, The Preservation Society of Newport County, February 22, 1994 [accessed August 16, 2017]

Black Death Cause and Effect - 3189 Words

NAME COURSE PROFESSOR DATE The Causes and Effects of The Black Death The Bubonic Plague or the Black Death has been in the history books since the medieval times. This deadly disease has claimed nearly 1.5 million lives in Europe (Gottfried). The Black Death hit Europe in October of 1347 and quickly spread through most of Europe by the end of 1349 and continued on to Scandinavia and Russia in the 1350s. Not only did the plague effect the European population by killing one-third to two-thirds (Gottfried), it also hurt the social and economic structures of every European society. How it spread The Black Death actually first appeared in the Himalayan region around 1250 AD. There are several theories as to how the disease made its way to†¦show more content†¦Almost all who contracted either the pneumonic or septicemic plague died from the infection (Boeckl). Causes of the Black Death The causes of the Black Death – the flea, the rat, and the bacillus Yersinia pestis– have been labeled the â€Å"unholy trinity† (Boeckl). The flea is able to live in environmental conditions of about 74 ° Fahrenheit and 60% humidity (Ibid). Before the Black Death reached Europe, they were experiencing those same types of weather conditions. The rat flea, Xenopsylla cheopis and the human flea, Pulex irritans, are both capable of transmitting plague (Boeckl). Sometimes, an infected flea cannot ingest blood because Yersinia pestis obstructs its digestive tract. The blockage causes a flea to regurgitate into a bitten host rather than ingest the host’s blood, thereby infecting the host with plague (Boeckl). Unable to eat, the famished flea will bite with more frequency, accelerating the spread of plague. A flea can be carrying Yersinia pestis without it blocking the flea’s digestive tract, in which case the flea does not transmit plague when it bites a host. Also, Yersinia pestis can only enter a victim through a bite, as the bacilli cannot pass through intact skin (Gottfried). Social Changes The disease took a major toll on the population of Europe but as it wiped out communities it also caused changes in the social structure of European society. Europe was run by a feudalShow MoreRelatedCauses And Effects Of The Black Death775 Words   |  4 PagesThe Black Death was the most dangerous and contagious widespread disease in history. The Black Death lasted from 1347 to 1351 spreading across Europe killing millions. This is classified as the longest disease that still hasnt had a proper cure for. The disease originated in China and spread across trade routes by interaction and communication. Rodents and Fleas caused the disease by a simple bite to a human even animals causing them to have numerous symptoms which led to death. The Black Death hadRead MoreCause And Effects Of The Black Death1165 Words   |  5 PagesThe Black Death was one of the most devastating worldwide diseases in human history. The plague originated in central Asia and was brought to China by traders a nd Mongols from 1334-1347. Mongol protection of the trade may have caused the disease to spread along the â€Å"Silk Road† to Crimea. During a Mongol siege against Caffa in 1347, the Mongolian army began to die. The Mongols catapulted the dead bodies into the city where the fleas on the corpses were released into Caffa. In the year 1347, OctoberRead MoreCauses And Effects Of The Black Death1010 Words   |  5 Pages The Black Death was a catastrophic plague that struck Europe in the mid 14th century. This plague killed between 30 and 50% of the population in the places it struck leading many to believe this had been a punishment from God. 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Shakespeares Hamlet Essay Who is Gertrude - 1691 Words

Hamlet –Who is Gertrude? This essay intends to explore Gertrude’s situation in the play in an attempt to answer many questions about her, the queen, wife of Claudius and former wife of his deceased brother, King Hamlet. Back in 1883 Samuel Taylor Coleridge in Lectures and Notes on Shakspere and Other English Poets comments on what he interprets as a problem or inconsistency in the presentation of the character Gertrude in Shakespeare’s tragedy, Hamlet: Ham. A bloody deed;- almost as bad, good mother, As kill a king, and marry with his brother. Queen. As kill a king? I confess that Shakspere has left the character of the Queen in an unpleasant perplexity. Was she, or was†¦show more content†¦Gertrude would be hurt even more if she were to overhear Hamlet’s first soliloquy, which expresses anger at the quickness of his mother’s marriage and its incestuousness: â€Å"Frailty, thy name is woman! . . . .† Mary Bradford-Whiting, in her article â€Å"Mothers in Shakespeare† compares the mother of Juliet to the mother of Hamlet: Juliet has a mother, to whose heart of stone she appeals in vain: . . . O, sweet my mother, cast me not away! [Romeo and Juliet, III.v.198] Hamlet has a mother, each remembrance of whom is a pang to his distressed mind, and of whose conduct he can only say: Let me not think on’t. Frailty, thy name is woman! [Hamlet, I.ii.146] (251) When the ghost talks privately to Hamlet, the prince learns not only about the murder of his father, but also about the unfaithfulness and adultery of his mother. Gertrude was seduced by â€Å"that incestuous, that adulterate beast, / With witchcraft of his wit, with traitorous gifts† – Claudius himself – prior to his brother’s passing. â€Å"So lust, though to a radiant angel linkd, / Will sate itself in a celestial bed,/And prey on garbage.† This revelation shows Gertrude’s complex temperament and motivation and renders her much more rounded in the dramatist’s development of her (Abrams 33). The ghost asks the protagonist toShow MoreRelatedComparison Of Ophelia And Hamlet By William Shakespeare1382 Words   |  6 Pagesportrayed and meant the two major female characters to be (Ophilia and Gertrude), and an example of the interactions between Ophelia and Hamlet, as they were very consistent throughout the story, and are an interestin g but very easy display of societal norms at that time. After the fallout of my previous essay I tried to stay as far away from using resources to avoid anything else from happening. 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Retention Strategy free essay sample

Wally should notice that if turnover rate still increasing, this is threat to Wally’s company and it will fail to expand his strategies even will facing bankrupt in the future. Some argue that sometimes the employee turnover is good for weed out the lower level talent, but generally employee turnover is associated with cost (Anonymous 2008). Studies have shown that turnover rates can carry a price tag across the United States of $25 billion annually, with the cost of hiring and training an hourly worker at 300 to 700 times the worker’s hourly wage (Mckeown 2010). According to recent study, in every industry, companies face the challenge of retaining the talent (Siegfried 2008). Retention strategy is a challenge to organization and is the critical to the long-term growth and success of the business (Siegfried 2008). Retaining key talent and keeping productivity high will surely help the organization to succeed and get back into growth mode. Retention strategy is critically important for Wally to retain his employee to stay and work for him. Furthermore, the major issues in Wally’s case will be analysed and identify the major issues in the Wally’s case. This essay will focus on how to reduce the turnover rate in Wally’s company and give recommendations to solve those weaknesses to retain the employee stay. Identification of major issues According to a Society for Human Resource Management survey, the top three reasons why employees leave their organization are because they want better compensation and more benefits, they are dissatisfied with their potential career development, and the last, which they are ready for new experiences. In contrast, most general studies show that working conditions, development opportunities and recognition are all large contributors to employee retention. (Anonymous 2008) In the Wally’s case, the salary for the attendant’s job is the major issue. Attendants, which is a car washes worker and also responsible for maintenance and repair work on the machinery. In addition, attendants also needs to provide customer services by asking customer if they have any requests and try to fulfills all their needs. However, attendants start at a base pay of $12 per hour with small automatic raises at a month and one year. In the case, most of complaints from attendants are salary is not competitive relative to other full-services car washes or many other entry-level jobs in the area. Remuneration is pay and benefit that received by the individuals for their contribution to the company (Stone 2008). In the Wally’s company, pay is not relative even that all attendants must share equally in a customer tip pool but not according to their performance on the job. Better compensation or remuneration from another competitor has make the Wally lost the talent in his company. Most of the attendants willing resign their current job and go for the higher paid and better compensation than Wally’s company. Others than salary, the Wally’s company also gives the lack of appreciation, recognition, and reward to their employees. Reward need to give according to the employee’s performance but not just according to their ranking. Since the salaries is low, and Wally still provide little welfare to his employees. This disappointed the employees and lost the trust to Wally for did not provide anything welfare and leave then go for another company. People leave the managers more often than they leave the organization (Shilling n. d). Most of employees will leave the irresponsible managers and go for another good conditional workplace. In the Wally’s company, attendants receive brief training from manager before start working and most of the training from manager is hit or miss. Furthermore, manager also provide no feedback or coaching from attendants complaints, this may be disappointed the attendants. Wally also did not give any feedback according to his evaluation of the manager’s performance. So, the manager also will not know their performance, and do not how to improve their performance in the working place. Feedback is especially important in developing and retaining new hires as the effective feedback can helps them understand what they are doing and builds the confidence and helps them to improve their performance (Branham 2005). Exit interview is very important to help organization to ascertain the reasons why people are choosing to move on (Lanigan 2008). Exit interviews with departing employees are to provide valuable information that can use to retain remaining staff (Holbeche 2003). Wally did not conduct any exit interview when the employees leave the company. The information was left by the employee always be forthcoming with information for fear of leaving on a bad note. Most of the complaints from the attendants are unreliable and Wally simply believes this without do any further investigation. Possible solution The greatest retention challenge is not how to reduce turnover. Rather, it is how to create such a deep, unified commitment to the organizational vision that employees will be reluctant to server that bond (McCampbell, Stinchcomb and Leip 2009). Patricia, Schuster and Dertien state that: â€Å" Fast-growth companies have chosen an integrated view of total compensation and total rewards. They focus on career growth, including career opportunities for all employees, career acceleration for key talent, and technical career-tracks and skill-pay programs.